Communicate with Zeal

Turn passionate purpose into lasting change

A mom and dad are laughing with their daughter.

We believe that every mission driven organization has a powerful story to tell.

Zeal Communications exists to bring meaningful transformations to make the world a better place. We thrive on turning passionate purpose into lasting change. We drive social impact through strategic communications that positively change lives and strengthen communities. Most importantly, we use our skills for good to make a difference through the work we do, for the clients we serve, and for the culture we live in.

Who We Are

Our Services

Media & PR

We cultivate strong relationships to ensure accurate and positive coverage, connect with your target audiences, and successfully navigate the ever-evolving media landscape.

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Reputation & Crisis Management

We develop strategies to prepare organizations for potential reputational risks and manage crises to minimize damage and instill public confidence.

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Thought Leadership

We position organizations and executives as trusted voices in their industries by leveraging expert analysis, speaking engagements, strategic storytelling, media relations, and content creation.

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Writing Services

We write engaging, clear and strategic content for internal and external audiences that informs, persuades and builds relationships with key audiences.

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Portrait of Zeal Communications Founder Lauren Lawson Zilai on a blue background

Hello!

I’m Lauren, your partner in Doing good

Lauren Lawson-Zilai is a senior level executive who has overseen and managed a range of strategic communications initiatives focused on social change. Throughout her career, Lawson-Zilai has been told she has great zeal, dedication and enthusiasm for her work and causes. Hence, the reason for her company name.

She believes in purposeful, strategic communications that influence perceptions and decisions for the better good, and create opportunities in education, job training and economic empowerment for underrepresented communities.

Lawson-Zilai has received numerous honors, including Ragan’s Top Women in Communications, PR News’ PR Professional of the Year, and PRSA’s Platinum Award. She was also a finalist for the Washington Women in Public Relations’ Woman of the Year Award. She has contributed to award-winning campaigns recognized by AdTheorent, ASAE, Association for Women in Communications, CLASSY, and the Telly Awards.

She believes that the essence of a meaningful career is not solely based on what is achieved but how you provide service to others.

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As featured In

“The strategic approach taken by Zeal Communications completely transformed how we connect with our community — our message is clearer, our impact is measurable, and our mission has never resonated more powerfully with the people we serve. The team enhanced our public relations, media outreach, and social media presence. We will forever be grateful for their support in increasing awareness and visibility to our work."

Lyda Vanegas
Vice President of Marketing and Communications
Mary’s Center

See what we’ve been writing about!

Blog

Breaking through the Noise: Creating Your Own News

At the height of the pandemic, Goodwill Industries International faced a pretty significant challenge. People knew the Goodwill® name, and our physical presence was strong — but there was a disconnect. Despite a 94% brand recognition rate, there was a gap in mission awareness.

From Contacts to Connections: The Art of Building Your Super Network

As public relations professionals, we know the power of networking. It’s about building relationships and marketing yourself and your unique abilities to help make change. And it’s about staying open to conversations that enrich and enhance your life, because you never know where they might lead.