At the height of the pandemic, Goodwill Industries International faced a pretty significant challenge. People knew the Goodwill® name, and our physical presence was strong — but there was a disconnect. Despite a 94% brand recognition rate, there was a gap in mission awareness.

As public relations professionals, we know the power of networking. It’s about building relationships and marketing yourself and your unique abilities to help make change. And it’s about staying open to conversations that enrich and enhance your life, because you never know where they might lead.